Category: Trends

In the past five years, social media has transformed from a brand awareness tool into a full-scale shopping destination. And this shift didn’t just happen – it was shaped by platforms evolving to support seamless commerce, audiences becoming more comfortable with purchasing in-app, and businesses refining how they engage online. If you’re a startup founder…

If you’re running a DTC e-commerce brand, you’ve likely experimented with Facebook ads, explored TikTok, and maybe even published a YouTube product demo. But the success of your social media efforts often hinges less on the platform itself and more on how your particular industry engages online. Understanding how social media usage differs across industries…

In 2025, the global social media landscape will become more fragmented and regionalized, making it crucial for DTC brands to know where their target audiences spend time and how they engage. Understanding the top-performing markets and the platforms that dominate within each gives brands the competitive edge to grow smarter, not louder. Here’s a breakdown…